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Here’s a little taster of Life’s dermatology work.

Psoriasis

Break the mold

We boldly challenged dermatologists to think differently about psoriasis care and unleash improved benefits for their patients.

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Dry skin

Carefree superheroes

Channelling the invincible feeling our patients gained from healing their skin with Cetraben, we created a campaign that empowers and inspires.

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Antibacterial resistance

Resistance is growing

We used a live feed from a lab to raise awareness around bacterial resistance, our client and their antibiotic-free brand.

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Acne

Growing with confidence

Our patient-centric campaign showcased the long- and short-term confidence our client’s brand delivered for both patients and their GPs.

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Psoriasis

Break the mold

Psoriasis can make people feel like they’re trapped inside their poorly skin, and treatment side effects can bring a new layer of challenges.

Our campaign showed HCPs that while traditional treatments may be familiar, this advanced formulation offered a myriad of benefits, and patients prefer it.

With a tight budget and even tighter timelines, we utilised CGI to efficiently produce a dynamic campaign that captured a lot of attention at congress launch.

Dry skin

Carefree superheroes

Eczema and other dry skin conditions can severely impact patients’ lives, leaving them feeling restricted, defeated and unfulfilled.

By rehydrating and improving their skin, Cetraben helps patients to get back to what they love doing, boosting their confidence and giving them an anything’s possible feeling.

By showing patients having fun in everyday activities, we brought to life the impact healthier skin can have. By connecting HCPs to these joyful moments, we also highlighted the difference they can make in their patients’ lives. The campaign received really positive feedback from our client and HCPs alike, and featured across a whole host of promotional materials.

Antibacterial resistance

Resistance is growing

With the problematic rise of bacterial resistance, we identified an opportunity to advocate sensible antibiotic use as well promote our client’s antibiotic-free acne treatment.

We tapped into the rising concern about this hot topic by growing live bacteria on petri dishes to spell out the message RESISTANCE IS GROWING.

The arresting campaign was rolled out globally and garnered lots of attention and award nominations.

Acne

Growing with confidence

Acne can have a significant impact on people’s self-esteem and can be difficult to treat long-term without repeat visits, switching treatments and using antibiotics.

Our client’s antibiotic-free acne formulation allows HCPs to confidently use it to treat acne as long as necessary, without causing bacterial resistance.

We used a photoshoot to visualise our patients growing both in age and confidence to communicate the short-term efficacy, and the long-term treatment consistency benefits. Our client’s brand and sales teams loved the empowering campaign, which performed well and was rolled out globally.

I have always viewed Life as a strategic partner. Their integration and interactive collaboration with our teams adds greatly to our planning process. They help us consider the wider environment and explore what disease area dynamics truly resonate and are perceived as value with stakeholders. Through their expertise and understanding, Life walks the tightrope between Medical and Commercial teams to meet the needs of our patients, physicians and payers/regulators. Our Life campaigns have showcased their passion, innovation, creativity and daring to be different.

Director of Business Development and Strategic Growth

What truly sets Life apart is their outstanding customer interaction. From the very first meeting, their team is always incredibly responsive, and available to address any questions and concerns promptly. Their dedication to understanding our needs and providing tailored solutions always makes the entire process seamless and stress-free. The professionalism and creativity they bring to every project is what I appreciate most. Their team of experts consistently delivers innovative and impactful solutions that resonate with our target audience. The quality of work always exceeds expectations, and I just know they will deliver an outstanding and thought-provoking result. Thank you Team Life for always bringing your passion and inspiring us to do so too!